Channels of Distribution

The channels of distribution of a product or service are often referred to as the "place decision" in regards to the four P's of the marketing mix. The four P's stand for Product, Price, Place, and Promotion. The "place" refers to the location from which the product or service is being distributed. The method of distribution depends on the product or service that is being provided to the end user. There are multiple methods of distribution and choosing the right method is vital for the success of the organization. Indirect and direct are two methods of distribution that are commonly used b…