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ID number:411639
Evaluation:
Published: 04.05.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Introduction
The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald's fast-food restaurants in Australia. In other words, the aim is to discuss McDonald's distribution channel, the way this fast-food restaurant gets its products to the market. Nonetheless, this presentation will demonstrate that McDonald's distribution strategy is effective in many cultures. In the theory of marketing mix, place (distribution) determines where the product will be sold and how it will get there. In fact, McDonald's is the leading gl…

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