The Business Report about the Internal and E... / ID: 539650

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ID number:539650

Author: Anonymous author (1)

Evaluation:

Published: 03.12.2003.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Executive summary
After carrying out an internal and external analysis of The Body Shop, it is evident to see that the Body Shop is currently the market leader in its positioning of the niche market, of uncommon skin product using natural ingredients.
However, with the recent issues with its franchising stores in United Kingdom and in the United State of America, The Body Shop's position is under threat.
The Pest analysis has indicated that the macro-environment in which The Body Shop operates is ever changing due to lifestyles changing and physical appearance's appeal.
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Concept of Market Segmentation, Targeting and Positioning
Essays4 Marketing, Advertising
Positioning Strategies for Service Providers
Essays3 Marketing, Advertising
The Business Report about the Internal and External Analysis of The Body Shops Strategies in the Cosmetics Industry
Essays1 Marketing, Advertising

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Essays

Business and Law

Marketing, Advertising

The Business Report about the Internal and External Analysis of The Body Shops Strategies in the Cosmetics Industry