Positioning Strategies for Service Providers / ID: 310425

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ID number:310425

Author: Anonymous author (3)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Positioning Strategies for Service Providers
by Kai F. Mahnert
The following article is concerned with the importance of positioning strategies to a service provider and the associated steps in selecting and supporting such a strategy through the effective management of marketing resources and the development of a competitive advantage through superior quality management. The article is structured into two major sections dealing with a) the selection and b) the support of a firm's positional strategy.
Positioning - A Definition
Positioning is the process of identifying a service provide…

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Essays

Business and Law

Marketing, Advertising

Positioning Strategies for Service Providers