Canadian Tire Corporation and Global Expansion / ID: 486796

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ID number:486796

Author: Anonymous author (3)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Canadian Tire Corporation.
&
Global Expansion
CASE STUDY (SWOT ANALYSIS)
Problem / Issue
The Canadian Tire Corporation (CTC) lost nearly 300 million dollars on a geographic expansion strategy that failed. Poor market research, compounded by the resultant management decisions of an overoptimistic CEO led to the termination of his employment and CTC to a substantial loss. A new CEO has been appointed to incubate new strategies to build on their previous successes and to put the company back on track.
Company Background
Canadian Tire Corporation, founded in…

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Canadian Tire Corporation and Global Expansion
Essays3 Management
International Expansion into Japan
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Unions, and Global Union Trends
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Work pack Nr. 1257435

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Essays

Business and Law

Management

Canadian Tire Corporation and Global Expansion