Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
 

Great deal: today with a discount!

Regular price:
812 Ft
You save:
139 Ft
Discounted price*:
673 Ft
Purchase
Add to Wish List
ID number:248729
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

#1: Was the publisher of The Hidden Persuaders acting ethically when it published this book?
Introduced in 1957, Vance Packard published "The Hidden Persuaders". Claiming results from a research project performed in a movie theater, Packard stated that by inserting subliminal messages into frames of the films, sales would be boosted. These messages would contain such phrases as "Buy Popcorn", or "Buy Coke". In his manual he posted that concession stand sales after the advertising rose close to 60%. The idea of exposing a hidden practice or "wrong" that a company performs is always regard…

Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „Subliminal Advertisement Case Study”.

Link to paper:
https://eng.ekonyvtar.eu/w/248729

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register