Subliminal Advertisement Case Study / Essays / ID: 248729

Get information about new eKönyvtár works!

Regular price:: 772 Ft
You save:: 147 Ft
Discounted price*:: 624 Ft

Purchase

Add to Wish List

In Wish List

ID number:248729

Author: Anonymous author (10)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

Enlarge preview

Extract

#1: Was the publisher of The Hidden Persuaders acting ethically when it published this book?
Introduced in 1957, Vance Packard published "The Hidden Persuaders". Claiming results from a research project performed in a movie theater, Packard stated that by inserting subliminal messages into frames of the films, sales would be boosted. These messages would contain such phrases as "Buy Popcorn", or "Buy Coke". In his manual he posted that concession stand sales after the advertising rose close to 60%. The idea of exposing a hidden practice or "wrong" that a company performs is always regard…

Work pack:

GREAT DEAL buying in a pack ➞ your savings −1 117 Ft

American Medical Association
Essays2 Anatomy, Medicine and Hygiene
Basic Essay on Computers from PC to Mainframe with Case Study on Networking
Essays2 Computers, Consumer Electronics
Subliminal Advertisement Case Study
Essays1 Marketing, Advertising

Work pack Nr. 1263361

Purchase a work pack of 3

Show work pack

Load more similar papers

Send to email

Your name:

Your name

Enter an email address where the link will be sent:

Enter an email address where the link will be sent

Hi!

{Your name} suggests you to check out this eKönyvtár paper on „Subliminal Advertisement Case Study”.

Link to paper:
https://eng.ekonyvtar.eu/w/248729

Send

Email has been sent

Essays

Business and Law

Marketing, Advertising

Subliminal Advertisement Case Study