Stena Line Ferries

Stena is an international transport and travel service company, in operation since 1962. Stena comprises of two main divisions, freight and passenger ferries.
Currently it operates 16 ferry routes between the UK and Ireland.
Although Stena is currently operating in turbulent economic times, the organisation has many internal strengths, such as a good financial track record backed up by a strategically focused international management team. Obviously the external macro-environment poses some threats i.e. the Iraq war, but similarly the environment allows for the potential of many opportu…