Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
 

Great deal: today with a discount!

Regular price:
1 445 Ft
You save:
215 Ft
Discounted price*:
1 230 Ft
Purchase
Add to Wish List
ID number:964635
Evaluation:
Published: 16.08.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Reason for choosing this PR example
Hong Kong Telecom rolled out Interactive TV (iTV), one of the world's first large-scale video-on-demand (VOD) services at the end of 1997. Citizens will be able to plump themselves on the couch, press a few buttons and order television programs, movies, video games and other content via high-speed telephone lines, delivered whenever they want to view them. A year was passed, this service provided by Hong Kong Telecom is still striking into the market for more subscribers. This particular example is chosen because some of the PR strategies used are quite good and worth some discussion.
Evidence for being a PR activity
This homepage is an example of public relations because it aims to create open communication and maintain mutual understanding between the organization (Hong Kong Telecom) and its publics. It tries to obtain insights into possible problems of their client from the client's publics. It is also the medium through which organization reaches the public with repacked messages.
Organization
This PR example is working for iTV, which is one of the services provided by Hong Kong Telecom.
Intended publics
There are seven main intended publics for this example. …

Work pack:
GREAT DEAL buying in a pack your savings −1 313 Ft
Work pack Nr. 1255990
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „Critique on an Example of Public Relation: Homepage of iTV”.

Link to paper:
https://eng.ekonyvtar.eu/w/964635

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register