Three Takes on New Product Development / Essays / ID: 957606

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ID number:957606

Author: Anonymous author (14)

Evaluation:

Published: 14.11.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Three Takes on NPD
Global Product New Development(NPD): whether you want to chase emergin markets, source leading-edge technology or just achieve economies of scale, the world-view of new products looms as one of the top challenges foe most manufacturing companies today. The following are the three case study hosted by practitioners and researchers of gobal product marketing team at The Rochester Institute Technology's New Product Development Forum.
Xerox:
Speaker from Xerox emphasized how common goals are central to any multinational team. The first vital step - of achieving consense…

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Segmentation and Positioning Analysis of a New Product
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Essays

Business and Law

Marketing, Advertising

Three Takes on New Product Development