HP Consumer Products Business Organization

Executive Summary
The existing HP product distribution comprises of 3 major and 4 minor channels, plus an online refurbished-product unit. Even though these channels cover a wide range of consumers in the U.S., HP has not fulfilled customers' needs efficiently and conveniently via the internet. The internet channel today is one of the most important commercial channels in the US as there are 46 million Internet users in 1997, and this number is expected to grow to 150 million by 2000. …