Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
 

Great deal: today with a discount!

Regular price:
1 638 Ft
You save:
230 Ft
Discounted price*:
1 408 Ft
Purchase
Add to Wish List
ID number:944531
Evaluation:
Published: 22.07.2005.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Brand management in large company has fallen victim to its own success. Aimed at maintaining a comfotable status quo, short termism, risk aversion and bureaucracy seemed to have displaced long term vision, innovative thinking and a killer instinct the very ingredients responsible for the rise to success of the magabrand. Another things is the premiun price charged for the branded goods. Recent studies show that greater price differential between branded goods and the retailers own brand. The better own brand label perform.
CONCLUSION.
IN conclusion, let us return to the original question : Is the age of branding over ? and do brands have a future ? The answer lies in the extent to which brand management meets the challenges of the new basics of brand building- the practices that aim to outperform competing offerings by giving the consumer a better deal, a superior value at a competitive price. Failing that, the future will belong to the more efficiebt price discounters and no-frill marketers.

Work pack:
GREAT DEAL buying in a pack your savings −1 330 Ft
Work pack Nr. 1295884
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „What Is a a Brand?”.

Link to paper:
https://eng.ekonyvtar.eu/w/944531

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register