Marketing in China

China, with a population of more than one billion people, is a country full of marketing potential. With so many possible consumers, it would seem like any product could reach its target audience. However, with a country so rich in history and culture, there are many factors to be considered by marketers. Some of the most important and influential elements (the monetary policy, currency system, market agreements, and environmental factors of the country) must be further examined.
Monetary Policy:
A brief history of China's financial system is necessary at this point. …