"Mission - How The Best In Business Break Through", by Michael Hayman and Nick Giles

George Bernard Shaw said a very useful quote:
● ''The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the worl to himself. Therefore all progress depends on the unreasonable man''
● Mission is about being the best. Like any opportunity, the only real question is, are you going to take it?
● Today's thriving entrepreneurs are motivated by a mission to change things and be better in their business.
● These missions are about achieving the seemingly impossible. In fact, it is an audacity that improves a business.
● Starting a private business is a high-stake, such as an entrepreneur's sense of purpose that they will be 100% commited and right from the beginning.
● A business should be founded with a central mission to galvanize its people and give a common purpose. Need to be sure that everyone knows your founding mission and how the purpose has evolved over time.
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