Computers and Marketing

Businesses and particularly the marketing aspect of businesses, rely a great deal on the use of computers. Computers play a significant role ininventory control, processing and handling orders, communication between
satellite companies in an organization, design and production of goods,manufacturing, product and market analysis, advertising, producing the company newsletter, and in some cases, complete control of company operations.
In today's extremely competitive business environment businesses are searching for ways to improve profitability and to maintain their position in the marketplace. As competition becomes more intense the formula for success
becomes more difficult. Two particular things have greatly aided companies in their quests to accomplish these goals. They are the innovative software products of CAD/CAM and, last but not least, the World Wide Web.
An important program has aided companies all over the world. …