This Essay Discusses Some of the Aspects as to Whether or not It Would Be Wise for Proctor and Gamble to Enter the Asian Market

Procter and Gamble is well known as one of the worlds leading companies in the area of consumer goods. As a multinational company, their strategy must vary greatly based on the country they are marketing their products in. In the case of Procter and gamble's expansion into China, I believe the reason they expanded into China is obvious, Profit. With a population of more than one billion people, China is a country that is full of potential for just about any company, especially one that focuses on consumer goods. Some of the important factors that Procter and Gamble must consider when entering the Asian market are factors such as the monetary policy, the economic environment, and cultural issues. Procter and Gamble's strategy in China is simple, as stated in their website, "Consumer is Boss". The company focuses not only on what is most profitable for them, but what is also going to benefit the consumer the mostx…