General Aviation Marketing and Management / ID: 871111

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ID number:871111

Author: Anonymous author (5)

Evaluation:

Published: 05.12.2003.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Summary of Chapter 7
General Aviation Marketing and Management Second Edition by Alexander T Wells and Bruce D. Chadbourne
Chapter 7 Summary
CAV 650
Toni R. Burgos
Marketing Research
Through research, management can reduce uncertainty in decision making. It is an integral part of any management information system that provides a flow of inputs useful in marketing decision. Marketing research is the systematic process of gathering, recording, analyzing, and utilizing relevant information to aid in marketing decision making. -Marketing research has a broad scope including various types of…

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Dell Computer Corporation
Essays11 Marketing, Advertising
General Aviation Marketing and Management
Essays2 Marketing, Advertising
Management and Leadership
Essays2 Marketing, Advertising

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Essays

Business and Law

Marketing, Advertising

General Aviation Marketing and Management