Virginia Hairdressing Service Marketing Case... / ID: 862475

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ID number:862475

Author: Anonymous author (13)

Evaluation:

Published: 06.05.2006.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Situation Analysis
Virginia is a small, Asian owned hairdressing located in Melbourne's China Town. It has been providing hair care for customers since 1985. Over the past years, privately-owned hair salons have increased in the China Town area, threatening Virginia with direct competition. Furthermore, increases of Western hair salons around the CBD have intensified the market.
In recent years, hair salons have moved from the traditional sense of just providing the customers with hair related services. …

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Essays1 Marketing, Advertising
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Essays3 Marketing, Advertising
Virginia Hairdressing Service Marketing Case Study
Essays2 Marketing, Advertising

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Essays

Business and Law

Marketing, Advertising

Virginia Hairdressing Service Marketing Case Study