PEST Analysis of Siemens

Technological factors
The 21st century has seen the Internet, email and other technological advancements dominate the business world. Siemens already use there website (Siemens.com) as a tool to aid its development. It is extensive use of tools such as this along with constant technological innovation that are paving the way forward in the modern economy. Maintaining a creative and modern website can ensure Siemens can communicate with existing customers and attract new ones.
Data mining and data warehousing are modern tools to keep up with and identify ever-changing consumer trends of purchasing. …