Marketing Plan for Insurance Company

1.0 EXECUTIVE SUMMARY<Tab/>2
2.0 SITUATION ANALYSIS<Tab/>2
2.1 MARKET DEMOGRAPHICS<Tab/>5
2.1.1 MARKET TRENDS<Tab/>6
2.1.2 MARKET GROWTH<Tab/>6
2.2 SWOT ANALYSIS<Tab/>6
2.2.1 STRENGTHS<Tab/>6
2.2.2 WEAKNESSES<Tab/>6
2.2.3 OPPORTUNITIES<Tab/>6
2.2.4 THREATS<Tab/>7
2.3 COMPETITION<Tab/>7
2.4 SERVICES<Tab/>9
2.5 KEYS TO SUCCESS<Tab/>9
2.6 CRITICAL ISSUES<Tab/>9
3.0 MARKETING STRATEGY<Tab/&…