Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
 

Great deal: today with a discount!

Regular price:
1 653 Ft
You save:
249 Ft
Discounted price*:
1 404 Ft
Purchase
Add to Wish List
ID number:724868
Evaluation:
Published: 12.12.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

DISTRIBUTION
RIHK produces itself the different models of the Strawberry in HK and in the North of the United States. More recently, RIHK moved into three new countries Canada, Australia, and Japan. But the brand is distributed thanks to its partners around the world: UK, China, United States, from its production studio, the products are sent to the different country and directly to the customer if it is a big order. The customer must pass to the RIHK partner SFR in France when he will pay his subscription for example. The product is ready to use when it quit the studio.
2.3Management implications
PEOPLE & PROCESSES
The recruitment of the employee is carry out by the country. But it is very important to have a strong team in place. Indeed, the Strawberry is a technical product and must be well control by the senior management with the strong sales team.
CONCLUSION
To conclude, we can say that RIHK has well adapted the Strawberry campaign for all each Country. This study showed that the Strawberry has all the chances to be successful in France inspire of the different risks mentioned by using the above suggesting approach.

Author's comment
Work pack:
GREAT DEAL buying in a pack your savings −1 305 Ft
Work pack Nr. 1291461
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „International Marketing”.

Link to paper:
https://eng.ekonyvtar.eu/w/724868

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register