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ID number:721595
Evaluation:
Published: 20.02.2012.
Language: English
Level: College/University
Literature: n/a
References: Not used
Extract

Consumer behaviour and preferences is the study of when, why, how, and where people do or do not buy a product, how they use and spend their incomes for goods and services to maximize their well-being. It is important to understand how people buy things. In this essay I will discuss what determines preferences of the customers and what different types of customers there are.…

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