Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
 

Great deal: today with a discount!

Regular price:
824 Ft
You save:
108 Ft
Discounted price*:
717 Ft
Purchase
Add to Wish List
ID number:720927
Evaluation:
Published: 31.01.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Vietnam is a Pepsi dominated market with Pepsi having 55% of the market and coca cola products garnering only 39% of the market.
Coca-cola has the required brand awareness but needs to improve brand acceptability in Vietnam. Therefore its market strategy i.e. advertisement plan, pricing plan and marketing logistics should be based on improving the brand acceptability to command a high order of brand loyalty. Pepsi has the first mover advantage in Vietnam and a good advertisement campaign because of which it was able to entrench itself into the tradition of Vietnam thus building its brand loyalty.

Work pack:
GREAT DEAL buying in a pack your savings −895 Ft
Work pack Nr. 1277913
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „Coca-Cola Indochina Pte. Ltd in Vietnam”.

Link to paper:
https://eng.ekonyvtar.eu/w/720927

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register