"Pick the Tick" Logo / Essays / ID: 685769

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ID number:685769

Author: Anonymous author (4)

Evaluation:

Published: 10.05.2003.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Introduction
"Pick the Tick" program was designed by National Heart Foundation of Australia as a food & food products approval program. It is supposed to help consumers in decision-making process of choosing the right food products. It is considered that the consumers are not well versed with the encoded ingredient information on the product hence the NATIONAL HEART FOUNDATION tests the product and gives its approval for the nutritional contents of the product in form of a tick logo. The manufacturers on the products and in their advertisements can then use this logo. …

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Essays

Business and Law

Marketing, Advertising