The Marketing Mix At Haagen-Dazs - and Beech... / ID: 677072

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ID number:677072

Author: Anonymous author (6)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

In 1990 the US company Haagen-Dazs appeared in Britain and created something which had never existed before: a mass market for luxury ice cream. These days British consumers spend £130 million on luxury ice cream each year.
"The Marketing Mix at Haagen Dazs" explores how Haagen-Dazs made themselves the market leader. It also compares and contrasts their marketing mix with Beechdean Dairies - a tiny UK ice-cream maker with big ambitions - it wants to be the Haagen-Dazs of Britain.
The Competition
Haagen-Dazs' success has brought it a horde of competitors in Britain. Mars and Cadbury…

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Complete Business Plan for Ficticious Marketing Consultant Firm - Includes Cash Budget and Statement of Cash Flows
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The Marketing Mix At Haagen-Dazs - and Beechdean Dairies"
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Essays

Business and Law

Management

The Marketing Mix At Haagen-Dazs - and Beechdean Dairies"