Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
 
  • The Marketing Mix At Haagen-Dazs - and Beechdean Dairies"

     

    Essays1 Management

Great deal: today with a discount!

Regular price:
824 Ft
You save:
116 Ft
Discounted price*:
708 Ft
Purchase
Add to Wish List
ID number:677072
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

In 1990 the US company Haagen-Dazs appeared in Britain and created something which had never existed before: a mass market for luxury ice cream. These days British consumers spend £130 million on luxury ice cream each year.
"The Marketing Mix at Haagen Dazs" explores how Haagen-Dazs made themselves the market leader. It also compares and contrasts their marketing mix with Beechdean Dairies - a tiny UK ice-cream maker with big ambitions - it wants to be the Haagen-Dazs of Britain.
The Competition
Haagen-Dazs' success has brought it a horde of competitors in Britain. Mars and Cadbury…

Work pack:
GREAT DEAL buying in a pack your savings −1 711 Ft
Work pack Nr. 1260637
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „The Marketing Mix At Haagen-Dazs - and Beechdean Dairies"”.

Link to paper:
https://eng.ekonyvtar.eu/w/677072

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register