PR Impact

Abstract
<Tab/>The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations have been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press agent and publicity since these were major elements from which modern public relations grew. Later as public relations was recognized and employed by more organizations, definitions began to include more than just a press and publicity, but the need for research prior to initiating actions, carefu…