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ID number:652014
Evaluation:
Published: 22.06.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Budgeting for Campbell Advertising Campaign
Advertising costs are a completely controllable expense however advertising budgets are the means of determining and controlling this expense and dividing it wisely among departments, lines or services. It helps you to determine how much your advertising should cost including, how much should be invested in making sales grow and how that amount should be allocated. Whereas in budgeting for your advertising campaign you should ask yourself what you can afford to spend and knew the calculation for the investment needed for your advertising campaig…

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