Starbucks.Co Caffee / Essays / Business / ID: 641335

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ID number:641335

Author: Anonymous author (2)

Evaluation:

Published: 21.11.2003.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Starbucks have started its business in 1971 by opening a shop in Seattle's Pike Place Market. Until 1986 their operations were mainly in the area of Seattle, but from that year they started their expansion in other cities in the U.S. by opening coffee shops. Today Starbucks is operating 6,294 coffee retail shops throughout the world.
How does Starbucks deliver good experience to customers?
The company objective is to establish Starbucks as the most recognized and respected brand in the world. …

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