Determinants of Demand Example

Introduction
When Kellogg's stopped producing Pop-Tarts, the Jiffy Wiffy Company suddenly found themselves with a large market share in the United States for breakfast pastries. Their domestic success has made them consider expansion into Australia and Europe. In addition, they have also recently developed Power-Tarts, an energy bar that has superior taste than Power-Bars, the industry leader.
The Jiffy Wiffy Company is determining the demand for their products to forecast performance in the United States and abroad. To do this, demand variables must be identified and their effect on the o…