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  • Characterize the Major Promotional Methods You Are Familiar with and then Discuss Word-of-Mouth and Buzz Marketers

     

    Essays2 Marketing, Advertising

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ID number:578428
Evaluation:
Published: 03.11.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Promotional objectives differ from one organization to another and within companies over time. Marketing efforts can be used in several ways. Promotion aspires to generate knowledge of a product and to encourage demand for a new product. Therefore, lets take a look at some familiar promotional methods, traditional word-of-mouth marketing, and the latest craze amongst the twenty something generation; buzz marketing.
<Tab/>The advertising blend for a product may consist of four major promotional methods: advertising, personal selling, public relations, and sales promotion.…

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