Newfood

Trabalho Newfood
·<Tab/>What is the research/decision problem? If not stated clearly in the case tries to give a probable problem.
This case directs us towards the possibility of marketing a new highly nutritional food product with widely varied uses. This product could be used as a snack, camping and diet food and has no direct competition. The decision problem posed is that if it is viable to start commercializing this product. Adding the product has to have $.5 million profit per year.
The research problem is to better estimate first-year sales, to determi…