Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
 
  • The Merchants of Cool: Video Response. Wafa Nurdin

     

    Essays1 Art

Great deal: today with a discount!

Regular price:
812 Ft
You save:
147 Ft
Discounted price*:
665 Ft
Purchase
Add to Wish List
ID number:533661
Evaluation:
Published: 03.01.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

The Merchants of Cool
"They don't call it 'human' research or 'people' research, they call it 'market' research."
Did the marketers in "The Merchants of Cool" get it right? Do they really know you? If MTV was really based on understanding you as a person, what would it look like?
Since the beginning of television, advertising has been a lucrative business. In the last 40 years however, teens have been the most sought out group to sell to. According to Erikson, we are in the identity vs. role-confusion stage of life, therefore, we will most likely buy whatever companies dub "cool" and "in…

Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „The Merchants of Cool: Video Response. Wafa Nurdin”.

Link to paper:
https://eng.ekonyvtar.eu/w/533661

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register