To what Extent Does Undertaking Market Resea... / ID: 527376

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ID number:527376

Author: Anonymous author (1)

Evaluation:

Published: 16.04.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Undertaking market research does definitely not guarantee that a firm makes the right marketing decision. The aim of market research is to gather information that may be useful to the firm when marketing its' products. If a firm does undertake a reasonable quantity of market research it will definitely have an advantage because it should be able to make better decisions about what to do next.
Market research includes information about sales, competitors, market size, new developments in the market and a wide range of other things. …

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To what Extent Does Undertaking Market Research Guarantee that a Firm Makes the Right Marketing Decision?
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Essays

Business and Law

Marketing, Advertising

To what Extent Does Undertaking Market Research Guarantee that a Firm Makes the Right Marketing Decision?