Black and Decker Case Study / Essays / ID: 511575

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ID number:511575

Author: Anonymous author (3)

Evaluation:

Published: 14.04.2005.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Decisions to be made:
<Tab/>The vice president of sales and marketing for power tools, Joseph Galli, must decide on a strategy, if any, to increase market share in the Professional-Tradesmen market. If a strategy is chosen to pursue an increase in market share in this market, then it must double their Professional-Tradesmen segment share from under 10% to nearly 20% within three years, with major share "take-away" from Makita.
Relevant Facts / Issues:
<Tab/>Target Market Perception: Black & Decker (B&D) is a leader among power tool companies in…

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Essays

Business and Law

Record Keeping

Black and Decker Case Study