Mobile Phone Market in Thailand

The Thai Mobile Phone Market had been operating with little or no competition for years. That all changed in April of 2002. Telecom Asia-Orange or TA-Orange, is a joint venture company of CP Group and Telecom Asia and France's Orange SA. The venture that they set out to accomplish is one that will involve risks. Using the information given in the article, TA-Orange faced three significant risks that threatened their objectives. The first risk was the possibility that they under-estimated the competition, the second risk was the possibility of not having enough consistent cash flow and…