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The Opportunities for Emerging Music Markets in the Chang...-
The Opportunities for Emerging Music Markets in the Changing Global Market Place
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Nr. | Chapter | Page. |
Executive Summary | 2 | |
Table of Contents | 4 | |
Table of Figures | 5 | |
Table of Appendices | 5 | |
1. | Introduction | 6 |
1.1. | Background | 6 |
1.2. | Purpose | 7 |
1.3. | Limitations | 8 |
2. | Latvia – Geographical, Historical, Political, Economical and Demographical Overview | 9 |
3. | The birth and development of the music industry in Latvia | 11 |
3.1. | Copyright Legislation and Collective Administration | 12 |
3.1.1. | Copyright Legislation in Latvia after renewal of independence | 14 |
3.1.2. | Current issues and challenges of Copyright Legislation in Latvia | 15 |
3.2. | Recorded music and Music Publishing | 16 |
3.2.1. | Recorded music in Latvia prior USSR | 16 |
3.2.2. | Recorded music in Latvia during USSR | 16 |
3.2.3. | Recorded music in renewed Republic of Latvia | 17 |
3.2.1.1. | Arrival of international record companies‘ representatives in Baltic States | 20 |
3.2.4. | Music Publishing in Latvia | 22 |
3.3. | Live music scene | 24 |
3.4. | Export | 29 |
4. | Changes in the global music industry and its effects on the music industry in Latvia | 33 |
4.1. | Major record companies vs. independent | 35 |
4.2. | Physical recorded music sales vs. digital recorded music sales | 37 |
4.3. | Recorded music vs. live music sector | 44 |
4.4. | Record companies vs. artists/management | 46 |
5. | SWOT analyses of the current position of the music industry environment in Latvia | 47 |
5.1. | Strengths and weaknesses | 47 |
5.2. | Opportunities and threats | 50 |
5.3. | Solutions and recommendations | 52 |
6. | Music Business Development Network establishment in Latvia | 53 |
6.1. | Mission, Direction and Objectives | 53 |
6.2. | Timeline of the events | 54 |
6.3. | 6.2.1.Baltic Music Industry Conference | 54 |
6.4. | Partnership with local, regional and international music industry organizations and events | 55 |
6.5. | Implementation and Financial Objectives | 58 |
7. | Conclusions | 58 |
8. | Bibliography | 61 |
8.1. | Books | 61 |
8.2. | Industry Reports | 61 |
8.3. | Journals | 62 |
8.4. | Articles | 62 |
8.5. | Web | 64 |
8.6. | Personal interviews | 66 |
1.2. Purpose
The purpose of the paper is to (1) investigate the development and current challenges and issues faced by the music industry in small Emerging Market Latvia; (2) to measure its opportunities in the changing global music marketplace; (3) to consider the obstacles why those opportunities can not be employed and (4) to demonstrate the necessity of Music Business Development Network establishment in Latvia.
To estimate the current status of the music industry sectors in Latvia it is essential to consider the diverse history of the country that has had direct impact on political, and economical progression.
To evaluate the necessity of Music Business Development Network establishment in Latvia paper will prospect the development of such music industry sectors in Latvia like recording music, music publishing, live music as well as Copyright Legislation questions.
To consider the opportunities in the changing global music marketplace the paper will describe those changes with references if they can be adjusted to the music industry in Latvia. SWOT analyses will underline the strengths, weaknesses, opportunities and threats of the music industry in Latvia. The recommendations will be made with relevant case studies of other countries.
There are two main objectives of Music Business Development Network establishment in Latvia. Firstly, the aim is to provide the music industry with platform where industry players can take counsel together to discuss and find the solutions of the issues and challenges faced by them. Second objective is to offer educational training about the changing music marketplace where local, regional and international music industry experts would be invited to share their knowledge, experience and views. The paper will survey the necessary proceedings for such Music Business development establishment and implementation.
1.3. Limitations
Music industry and creative industries in general in Latvia has developed spontaneously and there has not been music industry mapping. Lack of systematic data collection and evaluation did limit this report to estimate accurately the issues of music industry in Latvia.
2.0. Latvia – Geographical, Historical, Political, Economical and Demographical Overview
Latvia is located at the crossroads of Northern and Eastern Europe, on the east coast of the Baltic Sea. The Republic of Latvia is bounded by Estonia to the north, Russia and Belarus to the east and Lithuania to the south, and has a maritime border with Sweden to the west. (LIIA, 2008) Because of its strategic geographical location, the territory of Latvia has been the major influence on the country's diverse historical and cultural experiences.
Throughout the history countries like Germany, Poland, Sweden and Russia have invaded the territory of Latvia in full or in parts. On 18 November 1918, the independent Republic of Latvia was proclaimed for the first time. The loss of the independence came „on 23 August 1939 when the Soviet Union and the German Third Reich signed a treaty of non-aggression, which contained a secret protocol concerning the division of Eastern Europe into spheres of influence. As a result of this Latvia and the other Baltic countries became part of the Soviet sphere of influence.“ (LI, 2008) The renewal of independence was declared on 4th of May 1990.
…
Case study - Latvia Executive Summary The development of innovations and technologies has changed the way of consumers’ behavior of discovering, listening and obtaining music. This has had a direct impact of the way music industry works on the global scale and traditional business structure with recorded music as the core has been changed. This report sets out to explore the opportunities of the music industry originating from the emerging market Latvia in the changing global marketplace. To measure the market possibilities the paper firstly surveys the geographical, historical, economical and demographical overview of the country as those factors do influence the music industry’s development. The history and current issues of Copyright Legislation and Collective Administration, Recorded Music Industry, Music Publishing, Live Music Sector and Music Export are observed since changing political and economic situation in the country has lead to different stages and infrastructure conditions of the music industry. The report looks at the current changes and the shift of the power within the music industry of the global music environment with references and its effects on the music industry in Latvia. Those changes include – • Major record companies vs. independent; • Physical recorded music sales vs. digital recorded music sales; • Recorded music vs. live music sector; • Record companies vs. artists/management. A SWOT analysis of the current music industry in Latvia is performed to measure the strengths, weaknesses, opportunities and threats to evaluate the further development possibilities locally and internationally. Thereafter the scanning of the present environment of the music industry in Latvia and observed opportunities that have surfaced as the result of changes in the global music marketplace the report suggests the necessity of Music Business Development Network establishment in Latvia. The Network objective is to 1) provide the platform for the music industry in Latvia to come together on a regular basis to discuss the issues faced by the sector; 2) to create healthier atmosphere within the industry; 3) to provide educational training; 4) to build the networks with local, regional and international music industry organizations and events; 5) to organize the annual music industry conference targeted to the region of the Baltic States
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