Research in Communications

Definition of Research
Research plays a critical role in decision making. It provides information that helps individuals at the agency and client better understand their product and target audience, the marketing environment, and the effectiveness of the product's advertising and media placement. Research helps inform advertisers' judgement so that they can identify their range of option and evaluate the strengths and weaknesses of each option.
Primary research
-It is first-hand research. It may include interviews which you conduct. It also includes surveys or questionnaires which you…