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ID number:379542
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Marks & Spencer
Resources, Capabilities & Competitive Advantage
Compiled for Paull Robathan.
Author: Kerry Sheehan
Monday, 02 February 2004
1EXECUTIVE SUMMARY
In the period up until the mid 1990's M&S had a market leading share of the clothing market. They used their resources and subsequent capabilities to exploit their differences from the competitors and create competitive advantage by:
*Empowering suppliers/manufacturers with design responsibility
*Closely managing supplier relationships
*Brand management
*Excellent customer service
*Excellent working conditions…

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