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ID number:363581
Evaluation:
Published: 23.04.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Southwest has become one of the most successful stories of the air. Southwest has strived to position itself as a different airline in many ways.
*Customer Service. They focus on customer relations strongly. In their mission statement, which is available for viewing at: http://www.southwest.com/about_swa/mission.html, states: "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." (Pg. 1, Para 1)
*Rewards. …

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