Research Methods

1 Introduction
Professional football has been radically transformed in the UK during the 1990s，and Premiership league take place at nearly the same time. After almost ten years, the professional football marketing became a big business. In the 1997/98 football season, the Premier league got benefits over ￡100 million. Therefore, this article introduces an initial indication of how the two Premiership football clubs (Liverpool and Everton) situated in Merseyside are linked into the local economy. …