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ID number:344363
Evaluation:
Published: 13.04.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Introduction
Mark Del Franco titles the article that I chose to review "Adventure in Benchmarking," The publication title is Catalog Age. The article discusses the importance of benchmarking in a company. The article gives a clear picture of how benchmarking is beneficial to different types of companies. They cover the important aspects from Cabela's, a based outdoor catalog, cooking catalogs, and Swanson Health Products.
Definition
The term benchmark when looked up in a dictionary can have multiple meanings. It can mean: (1) a reference or measurement standard for comparison, (2) a perfor…

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