An Analysis of Mtv According to Popular Culture Theories Q.D.Leavis and Theodor Adorno

Do you think that Spice Girls are disappeared? If Adorno could answer this question, he would probably say "No". We have modified, "sweetened" SpiceGirls: SugaBabes. Sugar instead of Spice; Babes instead of Girls.
Now, we can skip the empty part of the glass and look and say that the glass is full. Up to one level we can consider standardization as a pleasure. We can drive pleasure not only from newness and differences but also most of the times we take pleasure from sameness. This can be the answer of "Why standardization is so dominate over society?" may be people search for the sameness. This is similar to, going each Sundays, to the same restaurant, reserving the same table and ordering the same meal.
MTV is both the leader and the regulator of popular culture. There is not any medium that controls directly popular culture evaluation. It developed a new style of entertainment that competitors can just reproduce a bad copy. Becoming an MTV star becomes global dream of youth. MTV's entertainment, commercialism, and ideologies first influence and than creates a false need and finally satisfy this false-need's of viewers and creates a global identity.
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