BlueSuitMom.com

Mary Bailey had been in business more than 20 years before dreaming up and executing the idea of creating a website (BlueSuitMom.com) that would provide information to help female professionals juggle their busy lives. Based on her experience in business, she made a decision to misrepresent her company and make it larger than what it actually was to attract sponsors and customers for her start-up business. Her decision to misrepresent her company was a calculated move that could have backfired. Was it an immoral decision? Yes it was. She wanted to build a business quickly instead of the slower path start-up small businesses typically go through.
I intend to prove my point by analyzing her actions with two moral decision-making theories: The Utilitarian and The Deontological. This paper will provide facts and opinions from several different reports and write-ups from subject matter experts, news reports, papers, and other documents, along with facts and opinions based on my personal experience in the sales arena. …