Marketing Plan / Essays / ID: 262499

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ID number:262499

Author: Anonymous author (2610)

Evaluation:

Published: 01.10.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

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Executive Summary
Only a block off the Queen's University campus, JJ's Café represents a gold mine of unrealized opportunity. Currently, the establishment is characterized by dark colors, limited hours of operation and poor menu selection. Thousands of students pass by a day and yet only 31% of those surveyed had ever been inside the place.
Approaching JJ's management revealed an unwillingness to co-operate with efforts to improve their current service. With this in mind, the marketing plan before you seeks to gain maximal increase in revenues while keeping the costs at an…

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Essays

Business and Law

Marketing, Advertising