Southwest Airlines Case Study / Essays / ID: 247710

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ID number:247710

Author: Anonymous author (3)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Southwest Airlines has a history of being aggressive during tough times. The primary factors that have contributed to their success are: their on-time percentage and fast turnaround times; non-adaptation to the hub system operation; maintaining a fleet of exclusively 737 aircraft; short flights (typically 60 to 90 minutes long); and the "what ever it takes" prevalent in the corporate culture. Pre 9/11, Southwest was very successful in maintaining these strengths to grow and profit.
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