External and Internal Factors at Sony Ericsson / ID: 203814

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ID number:203814

Author: Anonymous author (7)

Evaluation:

Published: 24.08.2005.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Sony Ericsson
In 2001 telecommunications leader Ericsson and the Sony Corporation joined forces to establish Sony Ericsson Mobile Communications. Because of this joint venture, Sony Ericsson recognized sales of over seven billion dollars in the first year. This was mainly because the combined mobile phone business company now offered a range of mobile communication products that went far beyond the simple mobile phone technology of its time.
Marketing
Marketing, more than any other business function, deals with customers. …

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External and Internal Factors at Sony Ericsson