Johnson &amp; Johnson PR Campaign / Essays / ID: 203516

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ID number:203516

Author: Anonymous author (21)

Evaluation:

Published: 12.10.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Executive Summary
<Tab/>The purpose of this paper is to provide a Public Relations Campaign to Johnson & Johnson for moving an existing production facility overseas. This is a very sensitive topic, but the business analysis showed this would in the best interest for the corporation. This PR campaign is to be reviewed with the board of directors for approval as the budget for the campaign is $277,000.00.
PR Campaign
There are public relations and political risks associated with deciding to outsource beyond our borders. In a weak domestic economy in which good, high pay…

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Essays

Business and Law

Management

Johnson &amp; Johnson PR Campaign

Johnson & Johnson PR Campaign