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ID number:173686
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Executive Summary
Founded in 1984 as Transmedia Network Inc, iDine Network, Inc (IRN) is the leading provider of dining reward programs. It administers loyalty and reward programs that offer savings and rewards to members principally when they dine in the company's participating restaurants. To a lesser extend the company also markets rewards for lodging and travel, though this segment of their business is growing. Members of iDine can save up to 20% at participating restaurants and 15% at hotels. …

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