Small Business Management

6. Conclusion

We found the main problem of company “Ledoult & Sons”, a company dependent of Volkswagen, which wanted to grow despite the market demand is stagnant and market consists a lot of competition. The main problem was, that “Ledoult & Sons” did not know how to grow and company was endangered by growing internet rivals, who were slowly taking more and more customers of “Ledoult & Sons”.
“Ledoult & Sons” analyzed internet as an opportunity to grow and started to solve this problem, because until that time, company “Ledoult & Sons” didn`t have any own internet support like web page, “Facebook” page or advertisement. Volkswagen France can promote its own brand on internet, TV or elsewhere, can try to increase the demand for Volkswagens and help in competition with other brands, but can`t help one dealer to the detriment of other dealer. Being visible on internet as concrete dealer turned out to be good decision and company still continues developing their internet visibility. They also focused on existing costumers and showed them, how “Ledoult & Sons” appreciate their loyalty with various promotions. To create a customer loyalty system, the company uses since last year more a quality management and establishes some special events to thanking the best customers.
In this case study we answered all questions asked on beginning about business issue. We understood that the company can solve the problem by itself, even if Volkswagen France continues to play an important role, especially in the mass communication and development of new products.
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