Expanding Disneyland in Egypt / Essays / ID: 134610

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ID number:134610

Author: Anonymous author (3)

Evaluation:

Published: 02.05.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

A.<Tab/>Abstract
I
n this project we were assigned to develop and establish, on the behalf of Disney Company, a completely new Disneyland Resort in Egypt.
Disney Company has developed an international strategy, trying to penetrate all its potential markets around the globe. This expansion to Egypt falls within the perspectives of this strategy.
Moreover, as Disney Company has to carefully evaluate all the characteristics of the hosting country, cultural differences, political, economic, financial, social, and legal environments will be extensively analysed.
Furthermore, apart…

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